Troybot Get Out the Vote Campaign

In the fall of 2021, the League of Women Voters of Rensselaer County, a bi-partisan organization, wanted to spread public awareness around upcoming local elections, voter registration, and early voting dates and locations.

DCC called upon Troy’s own superhero — Troybot — to make sure Rensselaer County residents knew how to exercise their power to vote. Troybot creator, Ben Karis, contributed original artwork for the campaign.

A web page, troy.bot/vote, hosted a wealth of important information for voters, like how to register, how to look up their voting place, when and where to early vote, and how to find information about candidates and propositions.

We also promoted this information on billboards, CDTA buses and bus stops, drink coasters, mailers, and social media.