A ceremony honors the naming of Troy, NY and the citizens who keep the beauty, warmth and conviviality alive in the place today.

For Immediate Release

Contact: Duncan Crary, 518-274-2723

Mayor Proclaims Enjoy Troy Day Jan. 6

Citizens Kickoff Troy 200th Anniversary

1789 Newspaper Advertisement for Naming of Troy, NYCeremony Celebrates 1789 Naming of Troy
Citizen Proposal: Enjoy Troy Business Route

TROY, N.Y. (1/5/15) — On the evening of Jan. 5, 1789, a group of “Freeholders” on the eastern banks of the Hudson River met in a tavern to officially rename the place “TROY.”

This Tuesday, Jan. 6, at Noon, a group of Troy citizens, business owners and city officials will commemorate the historic event on the second floor of Troy’s newest “old” tavern, Peck’s Arcade at 217 Broadway.


Mayor's Proclamation: Enjoy Troy DayDuring the ceremony, the Mayor will present a proclamation for Enjoy Troy Day, commemorating Jan. 6 as the first day that Troy NY had its name and honoring Linda Passaretti, creator of the “enjoy troy.” symbol and her business partner Tom Reynolds of The Enjoy Troy Co.

Passaretti and Reynolds will present a special “enjoy troy. 1816-2016” symbol that may be used by community members planning events to celebrate the 200th anniversary of the city’s incorporation. The symbol will be available for download at http://enjoytroy.us

(Note: The place name “Troy, NY” pre-dates the formation of the city by 27 years. )

Enjoy Troy 1816-2016 Symbol

Troy writer Duncan Crary will present a “citizen’s proposal” for an “Enjoy Troy Business Route.” The Business Route would offer an alternative to the Hoosick Street corridor for those travelling from New York to Vermont and The Berkshires. Crary will propose that the Business Route includes signs featuring the proprietary “enjoy troy.” symbol, which The Enjoy Troy Co. has given permission for.

Proposed Enjoy Troy Business Route

Those attending the ceremony will be afforded a sneak peek (Noon till 12:45 p.m.) at Peck’s Arcade, a new restaurant owned by Vic Christopher and Heather LaVine at 217 Broadway in downtown Troy. The 50 seat casual-fine dining restaurant and cocktail bar is set to open on Wednesday, Jan. 7, 2015. It is located in an historic four-story, 10,900 square foot building that began as a boarding house, called Clark House, constructed in 1876. In 1883, the building was home to a ground-floor department store named “Peck’s Arcade.” Reservations for Peck’s Arcade are strongly encouraged. Email reservations@pecksarcade.com


Photo and video opportunities include:

– Mayor presenting Enjoy Troy Day Proclamation to Linda Passaretti and Tom Reynolds of The Enjoy Troy Co.

– The Enjoy Troy Co. unveiling “enjoy troy. 1816 – 2016” symbol on enlarged signboard.

– Duncan Crary unveiling proposed “Enjoy Troy Business Route” on enlarged signboard

– Enjoy Troy Co. will distribute free “enjoy troy.” lapel pins

– Sneak peek at Peck’s Arcade, two-story restaurant and cocktail bar


Historic Advertisement for Peck's Arcade“Hosting this ceremony in our city’s newest ‘old’ tavern space is symbolic because our founders first held a vote in a tavern, Ashley’s Inn, to adopt the name Troy,” said Duncan Crary, who organized the event. “Our founders were ambitious and optimistic in their choice of place names: Troy, the great city from ancient Greek history and mythology. As we prepare for the 200th anniversary of our city’s formation, I would like us to renew that spirit of ambition and optimism.”

Crary said he is proposing The Enjoy Troy Business Route for the community to consider, “crowd source,” and hopefully implement by 2016. He has secured permission from The Enjoy Troy Co. to use their proprietary “enjoy troy.” symbol for signage should the route be established. The route directs travelers to take the Green Island Bridge through downtown Troy and then to Rt. 2, which eventually hooks back up with Rt. 7 farther out in the country.

“Loads of people travel through Troy on their way to Vermont and The Berkshires and only ever see Hoosick Street,” Crary said. “What they see there is no different than what you see on the outskirts of most cities. If we invite them to pass through our beautiful downtown, instead, I know they would feel more positively about our community. And while this alternative route is longer, it can actually be quicker at times. And the transition from urban to rural is much more abrupt.”

Not everyone is going to want to explore Troy while en route to New England, Crary admits, but some will and that’s a start. As “proof of concept” Crary cites Patrick and Denise McAvey, a New Jersey couple who purchased a house in Troy after taking a detour off of Hoosick Street and falling love with the place. The McAvey’s are unable to attend Tuesday’s ceremony but they are available to speak to reporters by phone or in person on Thursday.


The following was written by Patrick McAvey for use in this press release:

McAveys Troy House“One early Saturday morning about 10 years ago, Denise and I headed out on a trip from New Jersey to Vermont. It was a familiar ride that we had been taking for years. From 87 North and 787 we would take exit 9 E across the bridge to 7 E and then creep along Hoosick Street until the green country opened up again.

“However, this morning was different. When we crossed onto 7 E, cars were backed up by a traffic incident, and so we decided to exit onto 6th Avenue in Troy and perhaps find a way back going east. After all the years driving by it, we would finally see what the city was about.

“We pulled into the parking lot of The Rensselaer Hotel on 6th Avenue (now a refurbished living space for RPI students) and walked up Broadway to Third Street where we turned right and then left on River Street. What struck us then was the fact that we were not just looking at isolated, and individual historic houses, but rows and rows of them — streets full of them. And now River Street opened into the City’s Square — a grand room whose walls were lovely examples of 19th Century architecture. In the center stood a tall, elegant monument dedicated to the sacrifices made in history by local soldiers. In one corner, a white, angular, modern structure of crumbling concrete was, because of its setting, an iconic example of poor planning and bad taste.

“But there was so much to be awed by as we continued down River Street past the Rice Building into ‘the antique section’ with its strong and stately buildings forming a curve protecting the neighborhood from the winds off the Hudson. Then it was back to Monument Square where Devane Realty in the Cannon building had posted a list of jewels for sale.

Patrick & Denise McAvey“Sitting on a bench in Monument Square, Denise and I questioned why we had not gotten off the regular path to visit earlier. The answer we think lies with us and the City of Troy. While we were always focused on reaching our destination, the City never extended an invitation to travelers passing through. Had we ever seen a sign of one, we would have gladly accepted and gone to enjoy those hidden parts.”


High resolution images of The Mayor’s Enjoy Troy Day proclamation, the “enjoy troy. 1816 – 2016″ symbol, Crary’s “Enjoy Troy Business Route” proposal, historic Peck’s Arcade advertisements, and the McAveys and their Troy home are available for download and reproduction at: http://duncancrary.com/clients/enjoytroyday.html


The Enjoy Troy Co.

Peck’s Arcade


Duncan Crary, 518-274-2723 DCC@DuncanCrary.com