ELECTRIC CITY COUTURE FASHION SHOW HIGHLIGHTS UPSTATE NY DESIGNERS

The Capital Region's largest, original juried runway fashion extravaganza will be happening this April 26 in the Spa City.

For Immediate Release

Contact: Corey Aldrich, 518-928-4622
corey@2440designstudio.com

Electric City Couture Fashion Show Highlights Regional Designers

April 26, 8:00 p.m. Fundraiser at Universal Preservation Hall, Saratoga Springs, N.Y.

SARATOGA SPRINGS, N.Y. (03/13/14) — The Capital Region’s largest, original juried runway fashion extravaganza will be happening this April 26 in the Spa City.

Electric City Couture and Universal Preservation Hall are proud to present the “5th Annual Electric City Couture Fashion Show — Saratoga Edition,” featuring both established and up-and-coming regional fashion designers in a juried, pure runway experience.

The evening will showcase signature collections of six regional designers and will include roughly 55 male and female models on the runway. Targeted proceeds from this year’s show will go to the ongoing restoration work of Historic Universal Preservation Hall, a year-round arts and community events venue located at 25 Washington St. in Saratoga Springs, N.Y.

2014 Electric City Couture Designer Showcase Shoot - Shrine of Fashion. On location at Historic Preservation Hall in Saratoga. Photo Credit: James Pickett

“Universal Preservation Hall is a beautiful venue to showcase Upstate New York’s burgeoning fashion scene,” said Dorothy ‘Teddy’ Foster, director of Universal Preservation Hall.

The Electric City Couture mission is to provide a platform to increase awareness for regional fashion designers and fashion support industries to stimulate a regional fashion based economy.

“It is crucial that our communities show support for small business in all industries, including the arts and fashion,” said F. Michael Tucker, president and CEO of the Center for Economic Growth (CEG). “We support Electric City Couture’s goal of connecting local retailers with local designers to contribute to the creative economy of our region; which also supports these small business owners.”

PARTICIPATING DESIGNERS

Designers participating in the show include:

– Kim Vanyo of Khymanyo Studios (Saratoga Springs, N.Y.)
– ‘eko logic (Troy, NY)
– Jane Wilson Marquis (Valley Plains, N.Y.)
– Behida Millinery (Hudson, N.Y.)
– Kristina Collins Clothing (Saratoga, N.Y.)
– Gamakache Black by Margaret Persaud (Queens, N.Y.)

BUY IT OFF THE RUNWAY

A new edition to this year’s show format will be the ability to “buy it off the runway” in a retail sales area that will be available both after the show on Saturday for show attendees and on Sunday, April 27, from 11 a.m. to 2 p.m. for the general public. This year’s show will be a partnership between Proctors of Schenectady, N.Y., Universal Preservation Hall and Electric City Couture. It is designed to highlight the strengths of the regional creative economy.

The Honorary Chair for the event is Julie Bonacio.

Electric City Couture is a 2440 Design Studio production.

MUSIC, ENTERTAINMENT

Live DJ music will be provided by Albany-based, Nate da Great. Special entertainment features include appearances by vocalist Jill Hughes and producer/rapper John Brown aka JB Dirty Moses.

TICKETS

Event tickets can be purchased in advance through the Proctors Theatre Box Office starting April 1 at 432 State Street, by calling (518) 346-6204 or online at: http://electriccitycouture.com

General admission is $15.

Special seating is available to media and fashion industry professionals including independent boutique owners with RSVP. Contact: info@electriccitycouture.com

SPONSORS

Partnership support will be provided by Proctors Theater, a founding partner of the show.

This year’s show is sponsored in part through the generous contributions of Sonny and Julie Bonacio, Keeler Mercedes, Skinny Girl Vodka and Lifestyles of Saratoga.

ABOUT THE ELECTRIC CITY COUTURE

Founded in Schenectady in 2010, Electric City Couture is designed to celebrate the art of fashion, providing a platform to exhibit up-and-coming designers of the Northeast. Since its inception, the fashion organization has hosted events through New York’s greater Capital Region.

Combining entertainment and serious fashion business, the event showcases Signature Collections from up and coming Fashion Designers. It is also a regional showcase for aspiring Models, Jewelry and Accessory Designers and Hair and Makeup professionals.

ABOUT PRESERVATION HALL

Built in 1871, the Universal Preservation Hall is one of the earliest examples of High Victorian Gothic architecture anywhere in the country. It was designed by famous architect Elbridge Boyden. Its 129-foot steeple, with a giant Meneely bell forged in Troy, N.Y., is one of Saratoga Springs’ highest spires. The building is located in one of Saratoga Springs’ National Historic Districts. In 1999, in recognition of its significance, the building was designated as an “Official Project of Save America’s Treasures” by The White House Millennium Council. In 2006, it received nearly $200,000 from the National Trust for Historic Preservation.

Because of its importance, many luminaries attended, spoke or preached in the Hall including Theodore Roosevelt, William Jennings Bryan, Henry Ward Beecher, Frederick Douglass and William Howard Taft. The building was formerly known as the Universal Baptist Church, an historically African-American congregation. This unique association with the church provides an on-going connection with this under-served population.

PUBLICITY IMAGES

For high resolution publicity images, visit:

http://duncancrary.com/clients/ECC.html

Additional publicity images can be provided upon request.

FOR INFORMATION, visit:

http://electriccitycouture.com

Contact: Corey Aldrich, 518-928-4622 | corey@2440designstudio.com

###