For Immediate Release
Contact: Kathleen Tesnakis, 518-274-0813 firstname.lastname@example.org
TROY, N.Y. (Oct. 22, 2013) — Since 1996, ‘e ko logic has made high fashion “recycled” apparel worn around the world, from New York to Japan.
This Wednesday, the Troy-based eco-friendly clothing maker will open its first ever retail store, located in the landmark Troy Frear’s Cash Bazaar building at 1 Fulton St. in downtown Troy. There will be a ribbon cutting ceremony for the store at 2 p.m., Oct. 23 followed by a Grand Opening this Friday, from 5 p.m. to 9 p.m. during Troy Night Out.
“We’re really excited to bring our work directly to the community,” said Owner/Designer Kathleen Tesnakis. “Our clothes have always sold nationally and internationally, but I wanted to focus on selling to the local community because I feel that local is where the future is.”
The company, which currently has three part-time and three full-time employees (including Kathleen’s husband Charlie Tesnakis), relocated from Portland, Ore. to Troy, N.Y. in 2003.
Until this month, the ‘e ko logic studio was housed in the Marvin Neitzel Building at 444 River St. in Troy. But when new owners, the Vecino Group, announced plans to convert the building into apartments, Tesnakis decided to open a new studio with with retail space in the heart of downtown. She calls the new 2,600 square-foot, street-level shop an “atelier,” a French term for artist’s workshop.
Starting Oct. 29:
Tue-Wed: 11 a.m. to 4 p.m.
Th. – Fri: 11 a.m. to 6 p.m.
Saturday: 11 a.m. to 3 p.m.
Sun -Mon: Closed
CONTINUING A HISTORY OF WOMEN & TEXTILES IN TROY
“Most people don’t know where their clothing was manufactured,” Tesnakis said. “Buying directly from the designer is a meaningful way to shop for clothes. And I’m so inspired, as a woman, to provide that experience here in Troy, where women and textiles are such an important part of our history.”
Tesnakis notes that Troy is nicknamed the “Collar City” because a woman, Hannah Montague, invented the detachable collar here in 1827. Later, in 1864, Kate Mullany started the all-women Collar Laundry Union in Troy, one of the first women’s labor unions in history.
FASHIONABLE GREEN & ONE OF A KIND
‘e ko logic uses recycled cashmere and post-consumer fabric to create one-of-a-kind hats, scarves and sweaters for men and women. They also make cashmere dresses and skirts.
Every item made by ‘e ko logic is unique because of the way Tesnakis gathers and assembles her materials. After hunting down discarded cashmere sweaters and other fabric treasures, she dismantles each article of clothing while taking the time to recognize its individual character and beauty. Finally, she transforms the material by joining it with other pieces to give an old garment a new life and purpose.
“There’s a little magic and a lot of love in each piece we construct,” Tesnakis said. “We can’t request our palette. We use what we find.”
‘e ko logic clothing is sought-after by the environmentally conscious and fashion conscious alike. Even a few celebrities, like Lee Ranaldo, of the iconic rock band Sonic Youth, are sporting ‘e ko logic apparel.
Accessories by ‘e ko logic cost between $72 to $120, while clothing prices range from $242 to $570.
Most of ‘e ko logic’s business comes from New York City, which is where Tesnakis will be during November for a Holiday Craft Fair in Grand Central Station. She is one of 76 juried vendors selected to be in the fair. Items are also available for purchase online at http://www.ekologic.com .
HANDMADE IN TROY
“It was a big deal when Kathleen came to town,” said City Council President Lynn Kopka, who helped her find her first location on River Street. “Now, that ‘Handmade in Troy’ label on their clothing is another thing that boosts the reputation of Troy.”
‘e ko logic has been profiled in many national publications, and was most recently featured in a New York Daily News article about the revitalization of Troy (Oct. 4).
LANDMARK FREAR’S CASH BAZAAR REBORN AS RETAIL SPACE
Two other women-owned businesses are joining ‘e ko logic in opening adjacent retail stores in the Troy Frear’s Cash Bazaar building.
Trojan Horse Antiques, owned by Astri Bryce, will join ‘e ko logic in a joint ribbon cutting this Wednesday and grand opening this Friday. The store specializes in quality antiques, with an emphasis on locally made and acquired pieces.
Modern on the Hudson, a store owned by Judy Engel that will sell authentic mid-century furniture, will open in the Frear building later in November. http://www.modernonthehudson.com
Troy native David Bryce, husband of Astri Bryce, purchased the Frear and attached Uncle Sam Atrium buildings in 1999. David Bryce, who is 50, said the famous 19th century shopping space was closed by the time he was growing up in Troy, but he always wanted to see retail back in it.
“The building wants to have people in it,” he said. “It’s a magnificent space.”
When the Department of Health moved its offices out of Frear Building this August, David Bryce started working find retailers to repopulate the space. Though a few potential tenants are seriously considering filling the vacancy, he said there is currently 16,000 square feet of available space in the building that he’s happy to show to interested parties.
For information, visit: http://www.ekologic.com .
For images and an ‘e ko logic logo, visit: http://duncancrary.com/clients/ekologic.html
Contact Kathleen Tesnakis at 518-867-1864 (mobile) email@example.com