An Upstate N.Y. brewery is fighting prostate cancer this winter with a festival devoted to all things manly.

For Immediate Release

Contact: Gregg Stacy, 518-698-8330

Festival of Manliness Pours Pints for Prostates

Brewer uses beer, cigars, wild game and football to promote men’s health — Jan. 22, 2012

TROY, N.Y. (Dec. 8, 2011) — An Upstate N.Y. brewery is fighting prostate cancer this winter with a festival devoted to all things manly.

River Street Riot!“Let’s face it, men visit their bartender more often than their doctor,” said Gregg Stacy, vice president of Brown’s Brewing Co. of Troy, N.Y. “So we figured we might as well bring health awareness to the place where men already congregate: the pub.”

On Sunday, Jan. 22. at 4 p.m., Brown’s Brewing Company of Troy, N.Y. will host “The Festival of Manliness,” in its Revolution Hall. A portion of the proceeds from this gentlemanly event will benefit the “Pints for Prostates” campaign, a 501(c)3 organization that encourages men to get screened regularly for prostate cancer.

“One in six men will face prostate cancer sometime during their lives,” said Rick Lyke, prostate cancer survivor and founder of Pints for Prostates. Lyke is a former Capital Region resident, having lived in Clifton Park for nearly 10 years before moving to Charlotte, N.C. in 2005. “Prostate cancer is one of those cancers that if you detect it early enough and have proper treatment, it’s nearly 100 percent survivable. That’s why our message about getting tested is so critical.”

The Festival of Manliness will feature a wild game beer supper and hand rolled cigars while the NFC Championship plays on the Hall’s 16’x10′ screen. The event will conclude with a raffle drawing of manly prizes, including: membership to the Brown’s Mug Club, a bottle of single malt scotch, a gas grill, a Carhartt gift card, and an expenses paid seven-day trip for two to three breweries in Belgium.

“We realize guys and beer go together and we decided to use the universal language of beer to reach men,” said Lyke. “But we’re all about moderation when it concerns consumption, and actually there are a lot of studies out there that show that moderate consumption of beer is good for your health.”


Brown’s Brewing Co. handcrafts more than 22 different styles of ales and lagers including an award winning Oatmeal Stout and Whiskey Porter. Brown’s is located at 417 River Street in Troy, N.Y. For more information, visit http://brownsbrewing.com or call 518-273-BEER.

Pints for Prostates is a grassroots campaign that uses the universal language of beer to reach men with an important health message. Founded by prostate cancer survivor Rick Lyke in 2008, the campaign raises awareness among men about the need for regular health screenings. Pints for Prostates has registered as a 501(c)3 charity and 100 percent of all funds raised by the group go to fighting prostate cancer and assisting men with the disease. For information, visit: http://pintsforprostates.org


To listen to a podcast interview between Gregg Stacy and Rick Lyke, about Pints for Prostates and The Festival of Manliness, click here:


For high resolution publicity images for The Festival of Manliness, Brown’s Brewing Co., visit: http://www.duncancrary.com/clients/browns.html

For information or to schedule an interview, contact: Gregg Stacy at 518-698-8330


Media coverage resulting from this press release:

Bite-Sized: Brown’s throwing ‘manly’ fest in January, Times Union, Dec. 14, 2011.

The Festival of Manliness, All Over Albany, Dec. 12, 2011.

Brown’s throwing ‘manly’ fest in January, Times Union -Table Hopping blogDec. 12, 2011.