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October 31, 2014


Filed under: Business,Features,Troy NY — duncan @ 11:40 pm

For Immediate Release

Contact: Linda Passaretti, 518-461-9159

Tom Reynolds, 518-669-9713

Enjoy Troy Co. Launches Internet Store in Time For Holidays

Homegrown “enjoy troy.” Symbol Promotes Laid Back Renaissance in Troy, New York

TROY, N.Y. (11/03/14) — If you’ve spent any time in Troy during the past decade, you’ve seen it all over town: a cheerful oval around the words “enjoy troy.”

Tom Reynolds & Linda Passaretti Enjoy TroyNow the creators of this beloved icon of civic pride have launched an online store in time for the holidays, with a complete line of merchandise sporting the laid back message.

The website,, features stickers, glasses, coffee mugs, t-shirts, hats, pins, patches and plaques sporting the now classic “enjoy troy.” symbol. It also includes a blog, a brief history of the symbol and information about the various retail locations in downtown Troy that carry an expanded line of merchandise.

“Enjoy Troy is sort of a counter culture response to branding,” said Linda Passaretti, who created the symbol in 2003. “It is a mandate. It’s an order: enjoy troy period.”

Though it is ubiquitous throughout Troy — on banners, brochures, business plaques and on storefront windows — few people actually know where the “enjoy troy.” symbol came from, or who created it.

“That’s about as grassroots as it gets,” Passaretti said, comparing her creation to a “meme,” which is a term coined by evolutionary biologist Richard Dawkins to describe “an idea, behavior, or style that spreads from person to person within a culture.” And like most memes, this one took off by surprise.


Enjoy Troy Merchandise at ArtcentricIn 2003, Passaretti needed a theme for a small party in Troy’s Washington Park neighborhood. But she had no money for decorations. So she printed sheets of address labels with the statement “enjoy troy.” on them, then stuck them on plastic cups and other items around her house. It was a hit.

After that, she designed more professional-looking oval decals that she passed out around town to friends and business owners. Next, people started asking for hats and shirts with the symbol on them, so she had those made, too.

A few years later, Passaretti partnered with Tom Reynolds to establish The Enjoy Troy Company. A commercial lending officer, Reynolds is the craftsman behind the company’s handmade plaques, custom tables and other specialty items featuring the “enjoy troy.” symbol.

“As soon as I saw the sticker, I wanted to help spread this message,” said Reynolds. “Even the font that Linda chose is a happy font.”

But, while the “enjoy troy.” design is officially trademarked and the company’s array of merchandise is available through the website and at Artcentric Gallery at 266 River St, the partnership isn’t motivated by money.

“This has always been about making something to bind and build the community,” Passaretti says. “When all these people start to see this community as worthy, that is my payment.”


It’s impossible to know what effect “enjoy troy.” has had on the city’s rebirth, but perceptions of Troy have changed since Passaretti first arrived in 1980 as a freshman at Emma Willard School.

Enjoy Troy Symbol“People were down on Troy when I was a kid,” she said. “Everybody at school would say Troy was the armpit of the world.”

Now the city’s renaissance-in-progress is the talk of the region and was recently reported on by the New York Daily News in 2013.

“Ten years ago, Troy didn’t have the same offerings,” she said. “But in terms of the quality of the people who are trying to make the city go, it’s been here all along — people who’ve committed their lives to making the city work in a positive way.”


One of the top selling products of The Enjoy Troy Co. has an ironic twist: handmade wooden “Troylet” bathroom plaques. Starting in the 1960s, the expression “Troylet” (a combination of the words “Troy” and “toilet”) was a common put down for the city and people who lived there. But during the past two decades, as the downtown Troy resurgence is becoming a role model for urban revitalization, many residents repeat the pejorative today with tongue in cheek, and chuckle at those who didn’t see the charm that was there all along.

Enjoy Troy Merchandise at Artcentric


For high resolution publicity images of Linda Passaretti, Tom Reynolds and an extensive line of “enjoy troy.” merchandise, visit:

For information, visit:


Linda Passaretti, 518-461-9159

Tom Reynolds, 518-669-9713


October 8, 2014


Filed under: #TroyCrazy,Events,Features,Troy NY — duncan @ 4:33 pm

For Immediate Release

Contact: Michael Ciaravella 518-217-8282

Evil Dead, The Musical Plays in Troy, Oct. 24 – Nov. 9

Singing Zombies and Gore Overrun Uncle Sam Atrium in Troy

TROY, N.Y. (10/08/14) — Zombies will sing and gore will splatter this Oct. 24 as Troy Civic Theatre stages the regional premiere of “Evil Dead, The Musical” at The Uncle Sam Atrium.

Evil Dead: The Musical, Troy Civic TheatreBased on Sam Raimi’s 1983 cult classic horror movie and its sequels starring Bruce Campbell, “Evil Dead, The Musical” has been called “The Next Rocky Horror Picture Show” by critics. The musical tells the tale of five college kids who travel to a cabin in the woods and accidentally unleash an evil force. As his friends turn into Candarian Demons, one boy fights until dawn to survive. True to the movies, the horror-comedy includes geysers of stage blood and as musical mayhem descends upon this sleepover in the woods, “camp” takes on a whole new meaning.

“It’s campy and gory, so the first few rows have their own splatter zone. This is not your traditional musical,” said Michael Ciaravella, Managing Artistic Director, of Troy Civic Theatre. “We’re thrilled to stage this in an actual shopping mall building, which will no doubt remind people of another famous zombie movie, Dawn of the Dead.”

The Uncle Sam Atrium Building was built in 1979 as an indoor urban shopping mall with retail, restaurants and a movie theater. Though no longer a shopping mall, the building is still occupied and provides a home to several offices, businesses, as well as the Winter Troy Waterfront Farmers’ Market on Saturdays.

Bringing culture into an non-traditional performance space in the heart of historic downtown Troy fits with the purpose of Troy Civic Theater, Ciaravella said. Earlier this year, the group staged a performance of Shakespeare’s “Much Ado About Nothing” in downtown Troy’s underutilized and somewhat troublesome Barker Park, at the intersection of two busy streets.

The Troy theater company secured the regional premiere for this production, which first appeared in Toronto. The group expects to attract fans – including “Zombie Squad” groups and college students — from as far away as Syracuse, New York City and Boston.

“Cult musicals have cult followings,” Ciaravella said. “So we strongly recommend purchasing tickets now before we sell out.”

The show was chosen by Troy Civic Theatre from among more than 40 submissions after director Erin Giacomino submitted it for consideration. Though the shift from Shakespeare to a horror comedy musical may seem incongruous at first, Ciaravella says that theater companies like to mix up their offerings with classics, pop culture hits and experimental works.

“I think everybody in theater wants to do something different, that you wouldn’t see otherwise,” Ciaravella said. “This might be a once-in-a-’lifetime’ experience.”

Evil Dead: The Musical, Troy Civic TheatreCAST

Ash – Conrad Browne Lorcher
Linda – Melinda Richner
Cheryl – Lauren Kerr
Scotty – Stephen McCauley Jr.
Shelly – Megan Morse
Annie – Krista David
Ed (Oct 24 & 25) – Brian McBride Land
Ed (Oct 31 – Nov 9) – Nick Casey
Jake – Ian M. Politis
Prof. Knowby/Ensemble – Scott Caldwell
Moose/Ensemble – Jack Shaefer
Ensemble – Megan Vallee


Performance dates for “Evil Dead, the Musical” are scheduled for Oct. 24, 25, 31, Nov. 1, 7 and 8 at 8 p.m; and on Nov. 2 & 9 at 2 p.m.

Location: The Uncle Sam Atrium, Troy NY 12180

Ticket Cost: $15 General Admission, $13 Student & Senior


Tickets are available for purchase the night of performances and in advance online here:


For information about this performance or the Troy Civic Theatre, call 518-217-TCTC (8282) or visit:


The Troy Civic Theatre Co. officially formed in October 2011. In March this year, the organization received its official 501(c)3 status as a public charity. All donations are tax-deductible.

Troy Civic’s budget is about $25,000 per year. The organization aims to own its own theater space somewhere in the next five to ten years.

Troy Civic is one among 72 community theater groups in the great Capital Region — excluding college theater — from Hudson to Glens Falls and from to Utica, to Pittsfield.


Evil Dead: The Musical, Troy Civic Theatre

For publicity images pertaining to Troy Civic Theatre’s productions, visit:

For information about Troy Civic Theatre, visit:

For information about “Evil Dead, The Musical,” visit:

Contact: Michael Ciaravella 518-217-8282